What is Lovin Malta?

Posted On November 13, 2019

Insite gets the insight on the popular news and media portal.

Is Lovin Malta simply Malta’s Buzzfeed? Is it a trusted news source? On the 13th of November Chris Peregin, founder and CEO of Lovin Malta, headed a seminar held by Insite Malta where hopeful journalists posed these questions to Peregin.

One of the main issues that people have with Lovin Malta is, is it a credible news source? This question arises due to some of the content uploaded by the media site; “UK Grime Superstar All Up In This Maltese Woman’s Instagram”, “WATCH: We’ve Fallen In Love! Four-Year-Old Maltese Schoolboy Absolutely Smashes Queen Hit… And Everyone’s Hearts”, to name a few.

“Do you want to be taken seriously all of the time by a smaller amount of people, or do you want to be taken less seriously by a lot of people” said Peregin in response to such claims. Peregin’s business model for Lovin Malta, is just that, a business model. It does not operate solely on what traditional news sources do. Peregin aspires for Lovin Malta to be “a news company that pays gaming salaries.”

It is no secret that a traditional news model is not coping with the all powerful internet. Peregin explained that newspapers previously had the ability to charge somewhat exorbitant prices for advertising spaces because you could not calculate how many people saw it. Nowadays, you can measure how many people viewed or interacted with a banner advert on a page, and not many people do, so advertisers won’t pay large sums for them.

“I don’t think journalism is a charity job, it should bring in the best brains from all fields. I want to change that culture and the only way to do that is for the business to make enough money. I want to be able to employ lawyers, doctors who have a flare for writing” said Peregin.

Lovin Malta has also been accused of creating hype content, or viral content. Peregin said that knowing how to write that type of content is critical in today’s world. Lovin Malta is a place where people can read about not so serious topics as well as hard hitting stories. But knowing how to write viral content provides them with leverage when writing about the more serious topics because they can word it in such a way that will make people want to be informed by them.

What do you think about Lovin Malta?

Written by Emma Asciak

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