Emitrak is Here to Reduce Your Carbon Emissions

Posted On April 17, 2020

Insite Malta is in collaboration with JAYE Malta to promote the innovative Start Up Companies you all need to hear about!

EMITRAK™ is a collaborative idea, with input from six students reading a business degree at Saint Martin’s Institute of Higher Education. The Company is developing a product that is consonant with the vision of using technology to increase awareness for subsequent reduction in carbon emissions from vehicular transportation in the environment.

Each student is committed to develop this firm, by investing personally to raise equity and occupy a specific role,
offer the right mix in technology and business skills:

Jerome Mifsud as the General Manager, Michela Camilleri overseeing Finance, with Michael Manfre handling Administration, Sales and Marketing are the responsibility of Kirsty Farrugia, and Jonathan Portelli Norris is involved in Product Development & Quality Assurance, while Marcus Pellegrino is taking care of Information Technology.

Leaving aside the fact that the JAYE Start Up Company Program is a part of their course, as individuals, they always thought of forming a team and considered creating a company that provided a product to make better the country and world we live in. Hence, they seized the opportunity, met with each other, fell on the same page, and here they are!

The aim of their product is to make aware the fact that a driverʼs car may be polluting significantly more than it is supposed to. It is not a device that will eradicate emissions to a total zero but it will help decrease substantially the emission ratings most cars are producing. Think of it as personal police that will alert you when your car isnʼt working as it is supposed to, rather than having someone else report your vehicle whilst driving (which is wrong, since no one can text and drive!) that it is polluting in significant amounts.

The team also aims to help reduce the amount of tickets people get (if related to emission increase and not parking tickets…) as the app and module will notify them if their car is not emitting its least amount possible. However, this will not completely save the user from not getting fined. The app will give three notifications to the user and if these are ignored, then a report will be sent to the local enforcement.

The only somewhat competitor Emitrak faces is electric cars since there is no other form of similar system that will work in the same or similar matter as their’s. However, when considering electric cars to be a competitor, the team stated that, “It is important understand that it is close to impossible to eradicate the fossil fuel powered cars from Maltese roads as it will not only puncture our economy but also break it. We are talking about a leakage of 9.5 billion Euros from the Maltese economy.”

The team aims to gather as much experience as possible and take learning curves from all the mistakes we had done so far. Their end goal is to try and push this idea to the market. If time is in their favour, they will definitely strive to make this work. It will require ample time and loads of money however, if we put our end goal on a pedestal, they would make it.

Make sure to follow the JAYE Awards on the 3rd of May at 18:00 via Facebook Live to see which team take the title of StartUp of the Year and represent Malta at the European Enterprise Competition 2020!

Written by Corrine Zahra

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